Iterable SMS Revenue Attribution: Getting campaignId Into the Purchase Event Without Reworking Your Pipeline

Iterable supports multiple attribution approaches. Email-based projects can rely on redirect-set browser cookies, while SMS attribution requires that campaignId be present on the purchase event sent back to Iterable, commonly propagated via link parameters. This post explains the mechanics behind both options, what usually causes “email revenue works, SMS revenue doesn’t,” and a low-impact fix that keeps Segment mappings and purchase schemas stable by normalizing link parameters into the existing attribution fields.

Introducing Analytics Scanner: A Tool for Validating Analytics Tracking

We introduce Analytics Scanner, a new tool for validating how analytics behaves on real websites using automated crawling.

Avoiding Duplicate Page Views in GA4, Google Ads, and Floodlight on a Next.js SPA

Learn why Next.js SPAs often fire duplicate GA4, Google Ads, and Floodlight page views, and how to prevent them by choosing a single navigation authority. Clear, practical guidance for analytics engineers and Martech practitioners.

How to Create a Webhook Listener?

Discover how to create a webhook listener with this beginner-friendly guide. Learn to set up on both web servers and serverless platforms for real-time data processing.

Django REST Framework - A Complete Guide

The complete guide to getting started and working with the Django REST framework. This guide goes over the basics and touches on some of the advanced features of the framework.

Software Development Basics For Non-tech Founders

As a non-technical founder of a startup, especially a tech one, at some point you will have to build some custom software. How do you do that? Who do you hire?

A Simple Blog With Comments on Django: Development and Deployment for the Smallest Ones

This article is intended for beginner web programmers and covers the development of a blog on Django using Twitter Bootstrap and its deployment on the free hosting provider PythonAnywhere.

Sending Emails Using asyncio and aiohttp From a Django Application

How we optimized our mass emailing campaigns from twelve hours down to one using asyncio and aiohttp.

Hiring Developers. Tips From a Developer

I have already come across several articles about hiring developers and read them with some interest, because I am a developer myself, and I was curious to know how we are evaluated at interviews.

Why You Should Try FastAPI

FastAPI is a relatively new web framework written in the Python programming language for creating APIs based on new features of Python 3.6+, such as: type-hints, native synchronicity (asyncio)

React Native - A Silver Bullet for All Problems? How We Choose a Cross-Platform Tool for Profi.ru

I Want to share with you the story of our experiment with React Native. I will tell you how we evaluated the pros and cons of development in React Native – in theory and in practice.

Getting Started with Interactive Brokers API in Java

This tutorial will show you how to do some basic things with the Interactive Brokers API using Java

When and how to use outstaffing services?

In the outstaffing model you hire someone from another company to work for you. It makes sense to use outstaffing services for certain scenarios when developing software.

Various Python and Django Articles

Various Python and Django snippets of information

How Web Applications Work

This is an article for beginner developers and those who want to get a little more familiar with the terms and technologies of modernweb applications.

Problems with the main patterns of creating data-driven apps in React.js

Different patterns utilized to pass data in React applications and their problems.

Redux - Not needed! Replacing with useContext and useReducer in React?

Can useReducer hooks replace Redux. I spent a few nights experimenting and now I want to share the results and my conclusions.

Windows 10 + Python = VS Code + WSL

Developing in Python on Windows 10 with the help of Windows Subsytems for Linux (WSL) and Visual Studio Code

React-admin and Django Rest Framework

Adding React-Admin to Django using the Django Rest Framework

Programmers can’t write algorithms without help: once more about the interview

Good software developers can't write code without help from the internet. It's wrong to try to assess them in interviews by asking them to write down code from memory.